2024 Marketing Trends

In 2024 Marketing Trends will focus on new ways to meet customer expectations and demands. From short-form video content to search-optimized social media to immersive experiences, marketers will continue to embrace new digital tools and techniques to deliver engaging, personalized, and relevant content experiences that keep customers coming back for more.

AI in Supply Chain Management

Among these marketing trends, a move toward self-service ad platforms, driven by data privacy changes and a push for data services not reliant on walled gardens such as Google and Meta, is at the forefront of every marketer’s needs. This, combined with the growth of augmented reality (AR) technology that allows consumers to experience products or service in a simulated environment before purchase, is poised to revolutionize the way we shop.

Other marketing trends to watch out for include the rise of AI-powered chatbots, a move toward more authentic, human influencers and social media influencers, and an emphasis on data privacy and ethical practices in a time when consumers demand transparency. With a growing number of marketers still chasing ROI and a rapidly shifting tech landscape, keeping up with the latest marketing industry trends is critical.

Ensure your marketing campaigns are optimized for discovery and discoverability by creating short-form video content that answers questions in an authentic, relatable way. This will also help you to build brand awareness and generate leads, as well as nurture your audience into becoming repeat customers and raving fans of your product or service.