Check Spam Score of Email Content
Like the OG street hawker shouting about their goods to passersby, check spam score of email content spammers have a daunting task to get their messages through the white noise of inboxes. To help weed out unwanted emails and ensure your email marketing is seen as valuable, email providers use an algorithm to check the content of each message before sending it on. That algorithm includes a spam score that indicates how likely an email will be perceived as junk mail by the recipient. A high spam score means that your email will be flagged as spam and likely not reach its intended destination, whereas a low spam score means your email is considered trustworthy and will make it to the inbox.
The calculation of an email’s spam score is a complex process, with a range of factors that influence its fate. Email service providers act as vigilant sentinels, with advanced algorithms that scrutinize each message’s content, reputation, engagement levels, and the use of authentication methods such as SPF and DKIM to determine its worth. This process ensures that only the most worthy messages pass through the filters, and into the inbox.
How to Check the Spam Score of Your Email Content
The landscape of spam scores can vary significantly between email service providers, with each one having their own thresholds for what constitutes a high spam score. To keep your deliverability rates high, it’s important to regularly test your messages with different email service providers to understand how their spam scoring system works, and what kind of content will pass muster with them.