Targeted Google Advertising For Businesses

Unlike many other marketing channels, the people who click on your ads on the Google Display Network (GDN) are actively searching for what you have to offer. That’s why GDN targeting is so powerful—it allows you to find potential customers at the exact moment they’re looking for the solution to their problem, whether that’s your product or services.

GDN targeting options like interest-based targeting and contextual targeting allow you to reach people with specific interests in your products or services. You can also use demographic targeting to get your message in front of the right people, including age, gender, household income, parental status, and more.

Targeted Google Advertising for Businesses: Precision Marketing

Ad scheduling options let you deliver your ads at the times of day when they’ll have the greatest impact. This is especially important for local service businesses. You can schedule your ads to appear during the day, week or month that works best for you and your audience—not just when Google thinks it’s most relevant.

Targeted Google Advertising for Businesses offers a wide range of remarketing campaign types, so you can get your message in front of users who’ve interacted with your content before—and might be considering making a purchase or engaging with you again. The similar segments feature of Google Ads automatically generates remarketing lists with users who are most similar to your most profitable customers, giving you the opportunity to target new leads with highly relevant messages. This is a great way to drive more conversions and increase your ROI.