Intelligent Merchandising

Enhancing Supplier Collaboration is the use of emerging technologies and data-driven techniques to transform casual browsers into paying customers. It encompasses everything from omnichannel ecommerce product recommendation strategies to visual online merchandising, dynamic collections, and thematic galleries.

A key component of intelligent merchandising is real-time data insights. These insights can be used to cross-sell products or highlight specific categories, based on their relevance to the shopper. This helps to increase the value of abandoned carts, improve AOV, and increase conversions.

Another way to leverage data is through intelligent search. Many solutions offer natural language understanding to help shoppers find what they’re looking for, even if their query is a little off or contains typos. This can lead to less friction, improved AOV and increased basket size.

Maximizing ROI with Smart Merchandising Strategies

Finally, intelligent merchandising can also help to avoid retail nightmares such as low stock levels of popular items. By taking size, style, and category into account, Gen AI can help to plan inventory ahead of demand to avoid out-of-stock scenarios, reducing returns and chargebacks.

Merchandising teams have a lot of creativity to bring to the business. But if they’re wasting their time on manual admin tasks, they won’t have time to unleash this creativity and grow the business. This is where today’s technology can really be a game-changer. By freeing up planners from time-consuming manual tasks, they can get back to doing what they do best – taking the lead on new, innovative ideas.


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